Unbiased Writer

In honor of Black History Month, Target^® announces this year’s new national multicultural campaign which encourages everyone, everywhere to celebrate diversity.  This year’s campaign entitled, “Dare.Dream.Do,” highlights the personal stories of four extraordinary individuals - Founder and Director of The Angelrock Project Malaak Compton-Rock, National Urban League President and CEO Marc Morial, Chef and Cookbook Author Marcus Samuelsson and Author and Founder/CEO of Translation Marketing Steve Stoute - who Dare, Dream and Do everyday of their lives.  Target will promote the “Dare.Dream.Do” campaign through a national media presence including cable network TV, online, in-store and print. 

Steve Stoute, author and founder/CEO, Translation Marketing

“I am proud to partner with Target on the ‘Dare.Dream.Do.’ campaign. Target’s year long support of the African American community shows their commitment to their guests and their appreciation for cultural diversity.”

 Marc Morial, president and CEO, National Urban League

 “I talk to thousands of people throughout the year – corporate executives, community leaders, even heads of state.  But there was something humbling about being invited to share my personal story as featured dreamer in the Target ‘Dare.Dream.Do.” campaign.  I wanted to use my time in the spotlight to encourage young people to seize the opportunities and not be discouraged by less-than-perfect conditions surrounding them.

Malaak Compton-Rock, founder and director, The Angelrock Project

 “As a mother, I work everyday to expose my girls to the beauty in our cultural differences.  It’s so important that they appreciate their brown skin beauty but also learn to recognize and value the differences in others.  That’s why I jumped at the chance to participate in the Target ‘Dare.Dream.Do.” campaign.  I’m speaking to everyone – especially my girls – about respecting the global community to which we all belong.”

Marcus Samuelsson, chef and cookbook author 

“I was flattered when Target invited me to join its roster of dreamers and be featured in its Black History Month campaign.  After all, growing up as I did in Sweden, there is no such thing as Black History Month!  Target not only celebrates cultural diversity within its organization through the people they hire and the products they offer, they also find creative ways to encourage the public at large to do the same.”

What do you think?