Director Chris Milk, who’s known for the music videos he’s directed for a variety of artists from Gnarls Barkley to U2 (and for the Punk’d prank on Kanye West on the “Jesus Walks” set) and the Canadian indie rock band Arcade Fire have collaborated with Google on a new musical experience project, “The Wilderness Downtown”.

Built for Google’s Chrome browser, “The Wilderness Downtown” uses Google Maps, HTML5, an integrated drawing tool, and several web browser windows that move simultaneously around the screen to take the user on a journey through the streets that they grew up in.  The experience is set to “We Used to Wait”, Arcade Fire’s new single off of ‘The Suburbs’.  “The Wilderness Downtown” is an example of the increasing ways in which trans media storytelling is developing.  What do you think?

Written by Ashley Ellis