Y-3 REVEALS PART 1 OF SPRING/ SUMMER 2018 CAMPAIGN

December 1, 2017 The Unbiased Writer

Y-3 just revealed the first installment of its Spring/Summer 2018 campaign. Photographer Alessio Bolzoni captured Yohji Yamamoto and adidas’s latest collection in a raw industrial area of New York City. The gritty backdrop of the city contrast nicely with the eye-catching designs of Y-3’s ‘poetry meets punk’ collection. Most notably, outerwear pieces and accessories are emblazoned with the brand’s definitive new graphic motif: a printed combination of the Y-3 logo, Yohji Yamamoto’s signature and the “brand with the 3 stripes” slogan in several languages. Check out the first chapter of Y-3’s Spring/Summer 2018 campaign below, and expect the remaining two chapters arrive in the coming months.

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