January 20, 2015 The Unbiased Writer

pharrell february issue of gq magazine PHARRELL WILLIAMS COVERS FEBRUARY GQ ISSUE The multi-talented artist Pharrell Williams is the latest star to cover GQ magazine. Photographed by Pari Dukovic at Mr. C in Beverly Hills, Pharrell sat down with GQ’s Devin Friedman to chat about his career, recent accomplishments, and current endeavors. Check out a preview below:

10:57 a.m. Uniqlo, West Hollywood When Pharrell arrives, it’s as if in a bubble. Like Glinda, the Good Witch of the North. Starbucks in one hand, two Asian-American women assistants trailing in his wake, a Chanel scarf waving from his back pocket. Uniqlo has closed this store, in the Beverly Center, for an event: About thirty homeless kids have been given a shopping spree. Pharrell Williams, who of course collaborates on a clothing line with Uniqlo, is the surprise guest.

He takes a picture with a girl in a her royal smurfness T-shirt and checks out jeans with a kid in a Lakers jersey. Truth be told, a lot of these kids don’t seem to know who he is. Most 7-year-olds don’t even know what a celebrity is. They don’t know that this is the man who, not long ago, was responsible for 43 percent of songs played on the radio in a single month; they probably don’t watch The Voice, where Pharrell is a celebrity “coach”; they don’t listen to “Blurred Lines” and know, hey, the genius behind that song wasn’t Robin Thicke, it was longtime super-producer and current pop star Pharrell Williams; and they don’t know that his 2014 album, G I R L, is up for an album-of-the-year Grammy. Free skinny jeans in rainbow colors stacked to the rafters—that’s more intoxicating to a homeless kid than the reigning pop-music genius of our time.

None of this bothers Pharrell. He is in his bubble, wandering the consumer video game that is Uniqlo. You could find a worse metaphor for Pharrell than Uniqlo. Post-racial, post-gender, kind of post-national. Its products are bright and happy and totally synthetic and futuristic and irresistible and are born of that high-low mix.

pharrell february issue of gq magazine3 PHARRELL WILLIAMS COVERS FEBRUARY GQ ISSUE pharrell february issue of gq magazine1 PHARRELL WILLIAMS COVERS FEBRUARY GQ ISSUE Read the entire story by clicking here.


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