Boxing legend and social activist Muhammad Ali has teamed up with high fashion giant Louis Vuitton for their brand new campaign titled, “Core Values.” Photographed by Annie Leibovitz, Muhammad Ali and one of his grandsons are captured in the backyard of his Arizona home. The idea behind the shoot was to showcase an outstanding personality while reflecting on the idea of transmission from one generation to the next. At age 70, Ali has become the latest new face of Louis Vuitton‘s travel line, which featured Russian ballet dancer Mikhail Baryshnikov, former astronaut Buzz Aldrin, and soccer great Pelé, in past campaigns. Despite the debilitating progression of his illness, Ali’s fighting spirit can be seen in the photos for the campaign which officially launched today. Be sure to let us know what you think in the comment section below!