July 12, 2010 The Unbiased Writer

As of late,  fashion brands are branching out with videos to match their ad campaign imagery. Leading the way this season is Miuccia Prada, both Prada and Miu Miu have corresponding videos that bring their engaging ads to life. Check out the videos, and as always, let us know what you think?


2 thoughts on “MIU MIU| CAMPAIGN FILM

  1. Franklin Ozekhome

    What do fashion brands like Diesel [Be Stupid], Wrangler Jeans [Blue Bell], and Miu Miu [2010 Fall Campaign] have in common?

    They have not only created concept videos that aptly leveraged their ad campaigns, but also engaged consumers with that raw “oh-so-crazy-it’s-my-world-live-your-life” feeling that artists like Lady Gaga and Rihanna have successfully used to entrap their ‘lil monsters’. Elements that these brands have incorporated into their campaigns include: sheer desire, ultimate corruption, fantasy, utopia + dreams achieved etc. There’s a lil piece of us that connects with these elements, and we find ourselves wanting more – wanting another taste of this world – even after the ad ends.

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