Swedish clothing-retail company H&M is set to launch a new brand called Arket later this year. Dubbed a “modern-day market that will offer essential products for men, women, children and home,” Arket will focus on materials, function and fit. Providing a non-trend-focused line for H&M‘s portfolio, Arket will have a price point slightly higher than the company’s main H&M line. Arket’s first retail store is slated to open late summer and will be located on London’s Regent Street. Stay tuned for more information in the coming weeks!