(photo: getty images)
The internet company Monster, months ago teamed up with Dr. Dre and Interscope Chariman Jimmy Livine to develop headphones called Beats that could accurately replicate the sound of a professional recording studio. Recently, Lady Gaga joined the effort and just released her own version of the headphones entitled Heartbeats.
Originally, Dr. Dre combined his talents as an artist/ producer and worked with Monster’s acoustic engineers for over 3 years to get the sound that met their high standards for acoustic performance. Their challenge was designing headphones that not only sound great, but can also maintain sonic quality at high volume without distortion.
“People aren’t hearing all the music. Artists and producers work hard in the studio perfecting their sound. But people can’t really hear it with normal headphones. Most headphones can’t handle the bass, the detail, the dynamics. Bottom line, the music doesn’t move you,” says Dr. Dre.
Today’s music is recorded in digital high definition that captures clear vocals, the natural harmonics of each instrument, and a deep full bass. Despite highly advanced digital recording technology, most listeners never hear all the details captured in the recording studio.
More than ever, individuals are listening to music on their portable player through headphones. Whether you know it or not, your player really sounds great – but it’s hard to tell through low quality headphones that we typically use. Their challenge was designing headphones that not only sound great, but can also maintain sonic quality at high volume without distortion. And like a real studio, Beats is able to isolate the listener from external noise so every detail in your music comes through clearly.
If you haven’t heard Beats, go to your local Apple or Best Buy store and demo them for yourself. Bring your own headphones to compare. What do you think?