Patagonia recently announced plans to donate all of their proceeds from Black Friday sales to environmental groups. An extension of its usual ’1% For The Planet’ commitment, the California-based outdoors giant ended up donating over $10 million USD to grassroots organizations working in local communities to protect our air, water and soil for future generations. ‘We’re humbled to report the response was beyond expectations… Patagonia reached a record-breaking $10 million in sales,’ said the company in a statement. ‘The enormous love our customers showed to the planet on Black Friday enables us to give every penny to hundreds of grassroots environmental organizations working around the world.’ Good news, it seems likely Patagonia will continue with its ’100% For The Planet’ Black Friday donations in the years to come.
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