According to reports from Bloomberg, Amazon’s expansion into private label fashion continues with the launch of a handful of new sportswear brands. Set to directly compete with some of the biggest names in activewear including Nike, Lululemon, and Under Armour; Amazon has announced its new brands Goodsport, Rebel Canyon, and Peak Velocity. Last month, Amazon began working with some of the largest athletic-apparel suppliers to make its move into sportswear. Recently, Amazon has made a heavy push into fashion through its own private label fashion lines. Shop Amazon’s new sportswear collection here.