Bang & Olufsen announced their first wireless earbuds that will directly compete with Apple’s AirPods. Sound quality aside, the B&O Beoplay E8 are a stylish option over the AirPods. Constructed out of aluminum, stainless steel, and textured rubber, the B&O Beoplay E8 sports a four-hour battery life. Said to be a breakthrough in size and performance from a technical point of view, the E8 is tuned with unprecedented precision and love for how music should be experienced. Set to be released this upcoming October, the wireless earbuds have a $299 USD price tag. For more information visit Bang & Olufsen‘s official website.