NIKE+(RED)| ‘TIED TOGETHER’ GLOBAL HEALTH CRISIS

June 14, 2010 The Unbiased Writer

In response to a global health crisis, Nike created ‘Tied Together’, in an effort to help eliminate the AIDS crisis in Africa. With the help of the (RED) initiative, both invited people from participating cities to lace up and move through the streets of London, New York, Milan, Berlin and Paris to promote awareness. Nike 1948 (part of Nike Stadiums) has created an exhibition showcasing works from select creatives for the Tied Together initiative which include the likes of Tokyo Fixed Gear, Wieden + Kennedy, and Better Never Than Late. If you happen to be in the area check it out, and as always let us know what you think?

Nike 1948
Arches 477/478
Batemans Row
Shoreditch
EC2A 3HH
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