More luxury automakers are starting to adopt subscription services in efforts to grow their business. According to new reports, Lexus and BMW will join a growing list of automakers offering models through subscription based programs. Current subscription options range from short-term rentals to several-year lease, giving customers the ability to swap vehicles or bundle insurance with the cost of the car. Volvo, Cadillac, Ford and Porsche currently have services that ditch traditional financing for more flexible and innovative way to drive the latest car. The overall goal with subscription services is to offer consumers the latest vehicles as efficiently as possible. Terms of both the Lexus and BMW service have yet to be announced, stay tuned for updates!