Big news! As part of General Motors sustainability efforts, the automaker has committed to a goal of 100-percent sustainability for its natural rubber needs. General Motors buys over 49 million tires a year from suppliers like Bridgestone, Goodyear, and Michelin – which were all committed and represented at GM’s announcement this week in Detroit. Together, the companies aim to set the standard for sustainable and ethical rubber, holding every member of the supply chain accountable. Natural rubber will continue to be part of tire manufacturing for the foreseeable future. Transparency is key to making sure the rubber doesn’t lead to deforestation, and that it contributes to the economic development of the areas where it’s harvested. Additionally, each partner wants to uphold and abide by labor rights for those in the rubber industry, conserve wildlife, and preserve carbon stocks without raising costs. As of now, the natural rubber industry produces about 12 million tons per year, 75 percent of which is used in the tire industry. Although the sustainable natural rubber plan is in its early stages, GM says it expects to have an industry sustainability roadmap by the end of the year. Stay tuned for updates!