After years of development, California is set to introduce its digital license plate pilot program. Using the same E Ink screen technology as an Amazon Kindle, California drivers can now purchase and install the new digital display that will replace the traditional stamped license plate. Available for both consumer and commercial vehicles, the technology was developed by Reviver Auto and is expected to be offered at dealerships for $699. When the vehicle is stopped, the license plate can display custom messages, advertisements, or information like Amber alerts. Drivers that purchase the plate can register their vehicle online, rather than having to go wait in line at the DMV. Stay tuned for developments!