Ready for this? Uber‘s latest on-demand wheels service uberFRESH launched today, that will provide lunch between 11:30 AM and 2:30 PM to customers in the Santa Monica trial area. Customers can order from a prix fixe menu that offers a different selection each day and is refreshed every week, for $12 per meal. Available through the existing Uber app, the first trial starts today, and runs until September 5th, but will be extended if people respond well to the service. Users aren’t charged for delivery (they pay only the $12 for the meal) and there’s no tip required. Delivery happens curbside, with the average estimated delivery time around 10 minutes, according to the company. Thoughts? Be sure to let us know what you think in the comment section!