After rolling out a GIF search engine earlier this month for logged-in users, Tumblr has announced Tumblr TV, a feature that allows non-members to both search and view GIFs on the blogging platform. Aimed at helping users discover and share GIFs, you can view the animations in full-screen mode with player controls that allow you to play, pause, fast-forward, and rewind the images. The company says that Tumblr TV represents a continued effort to expand access to one of Tumblr’s most popular features, GIFs.
“GIFs are a core feature of Tumblr, and we are always thinking of different ways to surface and present the popular medium,” says Bill Eager, Tumblr Product Engineer. “There is an endless amount of incredible GIF content on Tumblr that deserves more visibility, and we wanted to create a way to beautifully and easily deliver GIFs directly to our users without any interference. Tumblr TV also allows creators to reach a new audience and engage their existing audience in an entirely new way. It’s another great discovery tool that evokes curiosity and makes it fun to get lost on Tumblr.”