New York firm HWKN recently designed the flagship store in SoHo for MenScience, a dermatological-grade skincare and nutritional products company. Using a locally-sourced recycled wood plank backdrop for the store, HWKN goal was to physically brand the company and set the tone for future retail locations. The store intends to educate potential customers, explained MenScience Founder, Federico Sanchez, “While MenScience products are offered as some of the most prestigious retailers in New York and around the world, we felt it was really important to create a space where customers could fully immerse themselves in the brand. This is a place where men can come learn about the products, try them first hand and get expert advice on skincare, grooming and nutritional supplements.” The MenScience flagship store is open daily from 11am till 8pm at 329 Lafayette Street in New York. For more info on MenScience click here. Check out the images below, and as always, let us know what you think!