A new competitor in the smartphone space has arrived and is set to directly take on Apple and Samsung. The company was founded by one of the creators of Android, Andy Rubin, who started Essential– a tech startup aimed at delivering products that simplify and create solutions for consumers. Earlier today, Essential introduced the Essential PH-1 or the Essential phone. Built with a large 19:10 display screen and a titanium body with ceramic back, the smart phone uses a Qualcomm 835 processor. Equipped with 128GB of storage, the Essential PH-1 comes with built-in front and dual rear cameras. You can pre-order the new smart phone for $699 USD or $749 USD with the 360 camera in four colors, Black Moon, Stellar Grey, Pure White and Ocean Depths by visiting Essential.com.