During this year’s annual Baselworld, Gucci and Will.i.am announced their recent collaboration on a ‘smart band‘ that has the ability to: make and receive phone calls, send and collect text messages and emails, store music, map files, and more. According to Vogue, the wearable technology will come with a ‘sophisticated personal assistant’ that will be activated using voice commands. Speaking on the collaboration, Will.i.am told the media, ‘i.am+ and Gucci timepieces are setting the pace with our vision for a wearable technology. In developing together a device that is both fashionable and technologically advanced, we will create something that is unique in the marketplace. From the very start, I coined the term ‘fashionology,’ a merging of the worlds of fashion and technology, which is exactly what this collaboration with Gucci represents.’ This will not be the musician’s first time trying to tackle the wearable technology market, last year Will.i.am partnered up with architect Zaha Hadid to design the ‘PULS’ smartwatch. As of now, details regarding the price and launch have yet to be announced. Be sure to keep an eye out for the ‘smart band‘ in the coming months.