According to reports, Airbnb Inc. is planning to launch an ‘ultra-premium tier’ known tentatively as Airbnb Lux. The new platform will cater to wealthy consumers seeking to rent lavish penthouses and mansions. Airbnb is scheduled to start testing their ‘ultra-premium tier’ service in select markets by the end of 2017. According to Bloomberg:
“The new tier is fancier — penthouses versus apartments, mansions versus family homes. It’s known internally as “Airbnb Lux,” but an official name has yet to be determined, said the people, who requested anonymity to discuss a private matter. Its creation follows Airbnb’s acquisition earlier this year of Luxury Retreats, a Canadian company that before its sale listed more than 4,000 villas and vacation homes. Those listings are not yet featured as a separate section on Airbnb’s website.”
Stay tuned for updates!